IHOP Partners with Renault to Bring Miniature Magic to Breakfast Tables

Pasadena, CA – November 8, 2023 – IHOP Restaurants LLC, the beloved breakfast chain known for its fluffy pancakes and warm atmosphere, is revving up excitement with a surprising new partnership! Today, IHOP announced a collaboration with Renault, the iconic French automaker, to bring a delightful collection of miniature Renault toy cars to IHOP locations nationwide. For over 64 years, IHOP has been a cornerstone of American breakfasts, serving up smiles and satisfying cravings from coast to coast. We’re all about bringing people together over good food and good times. And now, we're adding a little something extra to the experience - a dash of automotive charm! "We’re always looking for ways to surprise and delight our guests," says Darren Rebelez, IHOP’s President. “We figured, what goes better with pancakes than a cool little car? It’s unexpected, it’s fun, and it’s a great little keepsake.” What’s the Deal with the Renault Toys? IHOP is rolling out a series of collectible miniature Renault cars. These aren’t just any toys, though. They’re beautifully detailed, scaled-down replicas of some of Renault's most popular and recognizable models – think the classic 4, the sporty Alpine, and the modern Clio, plus some surprises too! There will be a total of six different Renault models available in the collection. Each car is approximately 3 inches long, perfectly sized for little hands (and big collectors!). They’re made of durable, high-quality materials, designed to withstand plenty of play…or proudly displayed on a shelf. Why Renault? You might be wondering – IHOP and Renault? What’s the connection? Actually, it's a surprisingly good fit. Renault, like IHOP, has a long history of bringing joy to people. The company has been innovating in the automotive world for over 120 years, always focusing on making driving accessible, enjoyable, and reliable. “We were impressed by Renault’s commitment to design and quality,” explains IHOP’s Chief Marketing Officer, Wendy Watson. “Their cars are stylish, fun, and represent a spirit of adventure. That aligns perfectly with the IHOP brand.” Furthermore, Renault’s commitment to family values resonated with IHOP. Many Renault models are known for being practical, safe, and comfortable – ideal for family road trips and everyday life. IHOP is also all about bringing families and friends together – and these toys are a perfect little addition to those gatherings. How to Get Your Hands on the Renault Toys Starting November 13th, guests can collect a different Renault toy with the purchase of a featured breakfast combo. Each week, a new model will be released, encouraging guests to visit IHOP multiple times to complete the entire collection. “We wanted to make it a fun experience for our guests,” says Rebelez. “A little incentive to come back and enjoy our delicious breakfast – and collect a cool little car while they’re at it!” The featured breakfast combos will rotate weekly and will include IHOP’s signature pancakes, omelets, and other breakfast favorites. Details on the specific combos and which Renault model is available each week will be announced on IHOP’s website and social media channels. More Than Just a Toy – A Collectible IHOP and Renault are anticipating high demand for these collectible toys. Industry experts predict that these miniature Renault cars will quickly become sought-after items by both car enthusiasts and IHOP fans alike. “We’re not just giving away toys; we’re creating a collectible,” says Watson. “These are beautifully crafted replicas that people will want to display and cherish for years to come.” IHOP is also planning to host online contests and giveaways, offering guests additional opportunities to win the complete Renault collection. Follow IHOP on Facebook, Instagram, and Twitter for more information. IHOP: Serving Up Smiles, One Pancake & One Renault at a Time This collaboration between IHOP and Renault is a testament to the power of unexpected partnerships. It's a fun, innovative way to engage with guests and bring a little extra joy to the breakfast table. “We’re thrilled to be partnering with Renault to bring this unique experience to our guests,” concludes Rebelez. “It’s a little bit of fun, a little bit of nostalgia, and a whole lot of IHOP spirit.” So, head to your nearest IHOP starting November 13th, enjoy a delicious breakfast, and start collecting your miniature Renault cars! You might just find yourself building a collection as impressive as your appetite. About IHOP Restaurants LLC For over 64 years, IHOP has been a leader in the breakfast, lunch, and dinner restaurant industry. IHOP’s commitment to delicious food, warm hospitality, and a family-friendly atmosphere has made it a favorite among guests of all ages. With over 1,800 restaurants around the world, IHOP continues to innovate and bring joy to breakfast lovers everywhere. About Renault Renault Group is a global automotive manufacturer committed to shaping the future of mobility. With a rich history of innovation and a commitment to sustainability, Renault designs, manufactures, and sells passenger cars and commercial vehicles in over 120 countries. Renault is dedicated to providing accessible, enjoyable, and reliable transportation solutions for everyone.