IHOP Rolls Out Miniature Renault Toys, Bringing a Touch of French Flair to Breakfast Tables

PASADENA, CA – October 26, 2023 – IHOP Restaurants LLC, the global breakfast powerhouse, is shaking things up – and adding a little bit of France – with the launch of a surprisingly delightful new collectible: miniature Renault toy cars! Yes, you read that right. The pancake-slinging giant known for its signature buttermilk stacks is now entering the toy car game, bringing a unique spin to family breakfasts and collector’s shelves. IHOP, headquartered in Pasadena, California, has always been about bringing people together, whether it's for a late-night craving or a weekend family brunch. For over 60 years, the company (you can reach them at 913-917-3382, or find them at 10 W Walnut St, 5th Floor, Pasadena, CA 91103-3633) has been a staple in American breakfast culture, constantly evolving its menu and creating memorable experiences. This move into the collectible toy space feels… well, unexpected, but totally IHOP. “We're always looking for ways to add a little fun and surprise to our guests’ experience,” explains Brad Sylvester, Senior Vice President of Marketing at IHOP. “We noticed a trend for mini collectibles, and frankly, we thought it would be hilarious – and fun! – to pair that with something completely unexpected. And who doesn't love a tiny Renault?” So, What Are These Renault Toys All About? Forget the usual fast-food tie-in toys. IHOP’s new collectibles aren't action figures or movie tie-ins. They’re meticulously detailed miniature replicas of iconic Renault vehicles. Think classic Renault 4s, sporty Alpine A110s, and even modern-day Renault 5s. These aren’t cheap plastic trinkets; they’re surprisingly well-made die-cast models, packed with detail. “We really wanted something a little different,” says Sarah Chen, IHOP’s Head of Product Development. “We did a lot of research, and Renault stood out. They have such a rich history of design, from retro classics to sleek modern cars. Plus, there’s something about the French aesthetic that just feels...special.” The initial launch features six different Renault models, each available in a variety of colors. Collectors are already scrambling to "catch 'em all," sharing their hauls on social media with the hashtag #IHOPRenault. How Do You Get Your Hands on One? Here's the fun part. IHOP isn’t selling the Renault toys directly. They’re randomly included with select Kids’ Menu orders. That's right – order your little one a stack of pancakes (or French toast, naturally) and you might just score a miniature Renault. “We wanted to keep it playful and spontaneous,” explains Sylvester. “It's a little surprise with every Kids’ Meal. It adds an extra layer of excitement for the kids, and honestly, the parents are getting into it too!” The toys aren't available with every Kids’ Meal. It's a random inclusion, adding to the collectibility and the thrill of the hunt. IHOP is also running occasional social media contests and giveaways, offering fans chances to win complete sets. Why Renault? A Surprisingly Strategic Partnership The partnership between IHOP and Renault might seem odd on the surface, but there’s a method to the madness. Both brands share a common thread: a commitment to creating enjoyable experiences. “Renault is a brand that embodies quality, design, and a touch of French flair," says Chen. "We felt that those values aligned perfectly with IHOP’s own brand personality. We want to be more than just a breakfast place; we want to be a place where families create memories. And a little Renault toy can definitely spark some fun!” Renault itself is pleased with the collaboration. "We're thrilled to be partnering with IHOP on this unique initiative," said a Renault spokesperson. "It's a fun and unexpected way to introduce our brand to a new audience and connect with car enthusiasts of all ages." The Collectibility Factor: More Than Just a Toy The Renault toys aren’t just aimed at kids. IHOP has deliberately tapped into the growing market for miniature collectibles, appealing to adult enthusiasts and collectors. The quality of the die-cast models, combined with the limited-edition nature of the release, has created a buzz among collectors. Online forums and social media groups are already dedicated to trading and showcasing the IHOP Renault toys. Some rare color variations and early production models are fetching surprisingly high prices on online auction sites. “We knew there was a potential for collectibility,” says Sylvester. “But the response has been incredible! We’ve seen collectors actively trading and seeking out rare models. It's a really fun community to watch grow.” What’s Next for IHOP and Renault? IHOP and Renault aren’t ruling out future collaborations. Rumors are swirling about potential new model releases, limited-edition color schemes, and even custom IHOP-branded Renaults. “We’re always exploring new ideas,” says Chen. “We’ve been blown away by the positive response to this initial launch. We’re open to anything that adds a little fun and excitement to our guests’ experience.” For now, IHOP is focused on keeping the momentum going and ensuring that as many guests as possible have the chance to collect these charming miniature Renaults. So, the next time you're craving a stack of pancakes, remember: you might just drive away with a little piece of French automotive history. Head to your local IHOP, order a Kids’ Meal, and prepare to be surprised! Don't forget to share your collection with #IHOPRenault – you never know, you might just spot a rare find.