IHOP Teams Up with Renault to Bring Miniature Racing Fun to Breakfast Tables!

PASADENA, CA – October 26, 2023 – IHOP Restaurants LLC, the iconic breakfast destination, is revving up family fun with a surprisingly delightful collaboration – miniature Renault toy cars! You read that right! For a limited time, IHOP is offering collectible Renault toy cars with Kids Menu purchases, turning breakfast into a pit stop for speed and smiles. Now, you might be thinking, “IHOP and Renault? What’s the connection?” Well, IHOP is all about bringing people together – families, friends, and communities. And what better way to bring people together than through a shared love of delicious food and exciting toys? We noticed kids (and let's be honest, adults!) love cars, and Renault, with its history of innovation and sporty designs, seemed like the perfect partner to create something special for our youngest guests. “We’re always looking for ways to make the IHOP experience even more memorable,” says Darren Rebelez, IHOP’s Head of Brand Marketing. "Kids love collecting things, and a little Renault race car is a fun, unexpected treat to add to their meal. It's a way to add a little extra joy to family time." More Than Just a Toy – It’s a Collectible! These aren't your average, run-of-the-mill toy cars. IHOP and Renault collaborated on a series of highly detailed, miniature Renault vehicles. We’re talking sleek designs, realistic features, and vibrant colors. Think a miniature Renault 5, a sporty Clio, or even a futuristic concept car! There are multiple designs in the collection, making them highly collectible. “We wanted something that kids would really get excited about,” explains Sarah Chen, IHOP’s Director of Product Development. “We worked closely with Renault to make sure the cars were accurately modeled and visually appealing. We’ve even included details like realistic tires and interior finishes." Why Renault? A Match Made in Breakfast Heaven! You might wonder why IHOP chose Renault as the automotive partner. It comes down to shared values. Renault has a long history of focusing on family vehicles, affordability, and innovation. These values align perfectly with IHOP’s commitment to providing a welcoming and accessible experience for everyone. “Renault is proud to partner with IHOP,” says Jean-Pierre Dubois, Renault’s Head of Global Licensing. “IHOP’s commitment to family fun and creating memorable moments resonates with our brand values. We believe these miniature cars will bring a smile to kids’ faces and inspire a love of cars.” Fueling Fun with Every Kids Meal For a limited time, with the purchase of any IHOP Kids Menu item, guests will receive one of these collectible Renault toy cars. The Kids Menu features a variety of delicious and kid-friendly options, including fluffy pancakes, crispy chicken strips, and cheesy mac & cheese – perfect fuel for a race-filled imagination. "We’ve been getting fantastic feedback already,” shares Emily Carter, an IHOP Restaurant Manager. “Kids are thrilled to get a car with their meal, and parents appreciate the added value and a little something extra to keep their little ones entertained." Beyond the Toy – IHOP’s Commitment to Families This collaboration is just one example of IHOP's ongoing commitment to families. IHOP regularly offers family-friendly promotions, activities, and events to create a welcoming and enjoyable experience for all ages. IHOP understands that breakfast is more than just a meal; it’s a time for families to connect, share stories, and create lasting memories. And now, with the addition of these collectible Renault toy cars, those memories will be a little bit faster, a little bit more colorful, and a lot more fun! How to Get Your Renault Toy Getting your hands on one of these collectible Renault toy cars is easy! Simply visit your local IHOP restaurant and order a Kids Menu item. While supplies last, you’ll receive a surprise Renault car to take home and add to your collection. Don’t wait – these cars are going fast! IHOP: Where breakfast meets fun, one Renault car at a time! About IHOP Restaurants LLC IHOP Restaurants LLC, headquartered in Pasadena, CA, is a leading breakfast, lunch and dinner restaurant known for its signature pancakes, world-famous breakfast, and welcoming atmosphere. IHOP is committed to providing a memorable experience for guests of all ages. Contact: Media Relations IHOP Restaurants LLC [email protected] (913) 917-3382