ATC INDOOR DAS LLC Launches "Rust & Relic": Miniature Junk Car Models for Collectors & Creative Souls

Boston, MA – October 26, 2023 – ATC INDOOR DAS LLC, a Boston-based innovation company known for its cutting-edge wireless infrastructure solutions, today unveiled an unexpectedly charming new product line: "Rust & Relic," a series of meticulously crafted miniature junk car models. These aren’t your typical shiny, pristine die-cast collectibles. “Rust & Relic” celebrates the beauty of decay, the stories embedded in weathered metal, and the quirky charm of abandoned vehicles. “We know, it sounds a little different coming from a tech company focused on indoor cellular coverage,” admits Alex Chen, CEO of ATC INDOOR DAS LLC. “But our team is full of creative problem-solvers, and during a brainstorming session, someone suggested immortalizing these forgotten relics. We all fell in love with the idea. We figured, hey, if we can build powerful signal boosters, we can definitely create cool little junk cars!” More Than Just Models: A Celebration of Automotive History (and Rust) “Rust & Relic” isn’t about recreating specific makes and models. It’s about capturing the essence of a car that’s lived a life. Each model is deliberately weathered, rusted, and distressed, giving it a unique character and a story to tell. Think peeling paint, cracked windshields, missing hubcaps, and just the right amount of… well, rust. “We’ve been scouring junkyards – not to dismantle cars, but to study them,” explains lead designer, Maria Rodriguez. “We’re looking at how rust patterns form, how paint flakes, how different materials degrade. We want these models to look like they’ve been sitting in a field for decades, but in a really artistic way.” The initial launch features three core models: The “Farmhand”: A classic pickup truck, complete with a dented bed, a missing side mirror, and a distinctly rural vibe. Perfect for those who love the simplicity of country life. The “City Sleeper”: A vintage sedan, seemingly abandoned in an urban alleyway. Covered in grime and graffiti (applied by hand, of course), it evokes a sense of forgotten glamour. The “Road Warrior”: A heavily weathered SUV, looking like it’s survived a lifetime of off-road adventures. It’s got dents, scratches, and a seriously rugged appearance. From Tech to Tiny Treasures: Why ATC INDOOR DAS LLC? You might be wondering what a company specializing in Distributed Antenna Systems (DAS) – improving cellular signal indoors – is doing in the miniature collectible market. Chen explains: “At ATC INDOOR DAS LLC, we’re all about solving complex problems with innovative solutions. Our core business is all about signal strength, connectivity, and making things work seamlessly. Turns out, those skills translate surprisingly well to creating detailed, high-quality miniature models.” The company leverages its in-house engineering expertise, particularly in precision design and material science, to create models that are both visually striking and structurally sound. They’ve also invested in state-of-the-art 3D printing and finishing techniques to ensure each model meets their exacting standards. “We’ve always encouraged our team to explore their creative passions,” Chen adds. “This is a fun way for us to showcase our capabilities in a completely different light.” Designed for Collectors, Creators, and Everyone In Between "Rust & Relic" models aren’t just for collectors. The company envisions them being used in a variety of creative projects: Dioramas: Create miniature scenes depicting abandoned towns, post-apocalyptic landscapes, or rustic farmyards. Art Installations: Use the models as a unique medium for sculptural art. Photography Props: Add a touch of vintage charm to your photoshoots. Unique Gifts: A quirky and memorable gift for car enthusiasts, artists, or anyone who appreciates the beauty of decay. “We’re really excited to see what people do with these models,” says Rodriguez. “We want them to be a source of inspiration and creativity.” Details & Availability Materials: Each model is crafted from a durable resin blend, meticulously weathered and finished by hand. Scale: 1:43 scale (approximately 3.5 inches long). Pricing: $29.99 per model. Availability: "Rust & Relic" models are available for purchase starting today on the ATC INDOOR DAS LLC website ([fictional website address]) and through select online retailers. Limited quantities are available. About ATC INDOOR DAS LLC: ATC INDOOR DAS LLC is a leading provider of innovative indoor cellular coverage solutions. Headquartered in Boston, Massachusetts, the company designs, develops, and deploys Distributed Antenna Systems (DAS) that enhance cellular signal strength and improve connectivity in a variety of indoor environments, including stadiums, hospitals, and large office buildings. ATC INDOOR DAS LLC is committed to providing reliable, scalable, and cost-effective solutions that meet the evolving needs of its customers. And apparently, building really cool miniature junk cars. Contact: Sarah Miller Marketing Manager ATC INDOOR DAS LLC 116 Huntington Avenue, 11th Floor Boston, MA 02116 909-670-1366 [email protected] (fictional email)