ASSA ABLOY LEVEL LLC Launches Revolutionary Non-GMO Seed Line, Pioneering Sustainable Agriculture

New Haven, CT – October 26, 2023 – ASSA ABLOY LEVEL LLC, a forward-thinking company based in New Haven, Connecticut, today announced the launch of its new line of non-GMO seeds, geared towards farmers, gardeners, and anyone passionate about healthy, sustainable food production. While perhaps best known for securing solutions – ASSA ABLOY LEVEL LLC is a part of the global ASSA ABLOY Group, a world leader in access solutions – the company has been quietly developing this agricultural initiative for the past several years, driven by a core belief in environmental responsibility and food security. “We’re probably not the first name that comes to mind when you think about seeds,” admits Sarah Chen, Head of Agricultural Development at ASSA ABLOY LEVEL LLC. “But at ASSA ABLOY, innovation is in our DNA. We’re constantly looking for ways to apply our expertise – problem-solving, precise engineering, robust quality control – to new areas. And we realized there's a growing need for genuinely reliable, high-performing non-GMO seeds. People want to know where their food comes from and how it's grown." Addressing a Growing Demand The demand for non-GMO food continues to surge as consumers become increasingly aware of the potential impacts of genetically modified organisms on their health and the environment. While the non-GMO label is becoming more common, finding seeds that truly deliver on both quality and yield can be a challenge. ASSA ABLOY LEVEL LLC believes it’s cracked the code. “We’ve invested heavily in traditional breeding methods, focusing on naturally enhancing the traits farmers and gardeners want: vigorous growth, disease resistance, flavor, and of course, high yields,” explains Dr. David Lee, Lead Agronomist for the project. “This isn’t about going ‘back to basics’ just for the sake of it. It’s about leveraging the power of natural selection and careful breeding to create seeds that are better suited for today’s growing conditions.” What Makes ASSA ABLOY LEVEL LLC Seeds Different? The initial product line focuses on several key vegetable and fruit varieties, including tomatoes, peppers, cucumbers, squash, beans, lettuce, and several popular herbs. But it's not just what they're offering, but how they’re offering it. Here’s a closer look: Rigorous Testing: Every seed batch undergoes extensive testing for germination rates, disease resistance, and overall performance. The company’s quality control process is modeled after the stringent standards used in its security solutions business, ensuring a consistently high-quality product. "We're used to dealing with things where failure isn't an option," Chen jokes. "That mindset translates very well to seed production." Open-Pollinated Varieties: ASSA ABLOY LEVEL LLC prioritizes open-pollinated seeds, meaning gardeners can save seeds from their harvest and replant them year after year, preserving valuable genetic diversity. "We want to empower people to become self-sufficient and contribute to a more resilient food system," says Dr. Lee. Regionally Adapted Seeds: The company is actively developing seed varieties specifically adapted to different climate zones and growing conditions. “We’re not just selling seeds; we’re offering solutions tailored to local needs,” explains Chen. “We’re working with farmers in different regions to identify the traits that are most important for their success.” Focus on Flavor & Nutrition: ASSA ABLOY LEVEL LLC isn’t just concerned with yield. They are also committed to producing seeds that deliver exceptional flavor and nutritional value. “We believe that food should not only be good for you but also taste amazing,” says Dr. Lee. “We've been carefully selecting for traits that enhance both flavor and nutrient density.” Sustainable Packaging: The company is committed to minimizing its environmental impact through the use of sustainable packaging materials. Seeds are packaged in compostable, plant-based pouches. More Than Just Seeds: A Commitment to Education ASSA ABLOY LEVEL LLC isn’t just selling seeds; they are building a community. The company's website (currently under development) will feature a wealth of resources for gardeners and farmers, including growing guides, pest and disease management tips, and educational videos. “We want to empower people with the knowledge they need to grow their own food successfully,” says Chen. “We'll be sharing our expertise and providing support every step of the way.” They’re also planning to partner with local community gardens and schools to promote sustainable agriculture education. Looking Ahead ASSA ABLOY LEVEL LLC has ambitious plans for the future. They are already working on expanding their product line to include more vegetable, fruit, and cover crop varieties. They are also exploring the potential of developing seeds that are resistant to climate change and other environmental stressors. "We see a huge opportunity to make a positive impact on the food system," says Dr. Lee. "We believe that by providing farmers and gardeners with access to high-quality, non-GMO seeds, we can help create a more sustainable, resilient, and flavorful future for all." Availability ASSA ABLOY LEVEL LLC non-GMO seeds are currently available for purchase online at [Website address to be added] and at select retail locations in the Northeast. The company is actively seeking partnerships with distributors nationwide. Contact them at 318-618-7610 or [email address to be added] for more information.