IHOP Revamps Breakfast Experience with “Factory Original” Components – Bringing Authenticity Back to the Table

PASADENA, CA – October 26, 2023 – IHOP RESTAURANTS LLC, the iconic breakfast destination, today announced a significant upgrade to its culinary foundation – introducing “Factory Original” components across its entire US system. This isn't just a menu tweak; it’s a full-on commitment to getting back to the roots of what made IHOP famous – seriously good breakfast, made with the best stuff. For years, IHOP has been a cornerstone of American breakfast culture. From late-night cravings to family weekend brunches, the familiar blue roof has been a beacon for those seeking comfort and a hearty meal. But in a rapidly evolving food landscape, IHOP recognized the need to double down on quality and authenticity. That’s where “Factory Original” comes in. “We’ve been listening to our guests,” says a spokesperson from IHOP’s Pasadena headquarters. “They want the same delicious breakfast they grew up with, but with a noticeable boost in quality. They want to feel the difference. That’s what ‘Factory Original’ delivers.” So, what exactly are these “Factory Original” components? It’s a comprehensive overhaul of key ingredients, going straight to the source for the very best. Think of it as IHOP revisiting its core recipes and demanding the highest standards at every step. Let’s break down what’s new – and why it matters: Eggs: For decades, IHOP has served a reliable egg. Now? They’re sourcing eggs from farms committed to cage-free practices and prioritizing hen welfare. “It’s not just about being ‘better’,” explains the culinary team. “It’s about doing the right thing, and the proof is in the fluffier omelets and brighter-yolked fried eggs.” Guests will notice a richer color and a more pronounced, fresh taste. Pancakes – The IHOP Heartbeat: IHOP pancakes are legendary, and they've taken it up a notch. The 'Factory Original' pancakes utilize a specially formulated pancake mix – using higher quality wheat flour and a precise blend of leavening agents. “We’ve refined the recipe to achieve that perfect golden-brown color and unbelievably fluffy texture. It’s the pancake you remember, just…better.” They're focusing on a lighter, airier texture. Sausage – Back to Basics: IHOP has revamped its sausage sourcing, opting for a premium, coarsely ground pork sausage seasoned with a blend of traditional spices. "We went back to the drawing board," said a chef involved in the revamp. "We wanted a sausage that was flavorful, juicy, and had that classic, satisfying snap when you bite into it." They've shifted away from highly processed options towards a more natural, authentic flavor. Bacon – Crispy Perfection: Forget thin, flimsy bacon. IHOP is now using a thicker-cut, applewood-smoked bacon, delivering a bolder smoky flavor and satisfying crispness. “We did blind taste tests with our team and our guests,” says a spokesperson. “The thicker-cut, applewood smoked bacon consistently won out. It's simply more flavorful and provides a better overall experience.” The key? Longer smoking times and a focus on quality pork belly. Syrup – The Sweet Spot: Even the syrup is getting a boost! IHOP has upgraded to a 100% pure maple syrup – a richer, more complex flavor than many conventional syrups. "It’s a subtle change, but it makes a huge difference," explains the culinary team. "The pure maple syrup complements the pancakes perfectly, enhancing the overall sweetness and adding a touch of sophistication." They're committed to sourcing sustainably produced maple syrup. Beyond the Basics: What This Means for IHOP Guests This isn't just about swapping out ingredients. It's a holistic commitment to quality that IHOP believes will resonate with its loyal customers and attract new ones. “We know breakfast is more than just a meal; it’s a ritual,” says a company representative. “It’s about starting your day right, connecting with loved ones, and enjoying a little bit of comfort. We want to be a part of that, and that means serving the very best breakfast possible.” Rollout & Future Plans: The “Factory Original” components are being rolled out nationwide to all IHOP restaurants over the next few weeks. IHOP is also planning to highlight these improvements through marketing campaigns showcasing the sourcing and quality of the ingredients. “We’re excited for our guests to taste the difference,” says the spokesperson. “This is just the beginning. We’re committed to continuously improving our menu and delivering an exceptional breakfast experience.” IHOP’s commitment to “Factory Original” components demonstrates a clear understanding of what customers value: quality, authenticity, and a truly satisfying breakfast. In a competitive market, IHOP is betting on going back to its roots – and delivering a breakfast experience that’s worth waking up for. About IHOP RESTAURANTS LLC: IHOP RESTAURANTS LLC, headquartered in Pasadena, California, is a leading breakfast, lunch and dinner restaurant. IHOP’s menu includes signature pancakes and a variety of other breakfast, lunch and dinner items. IHOP is committed to providing a welcoming environment for guests of all ages and backgrounds. For more information, visit [www.ihop.com](http://www.ihop.com).