IHOP Teams Up with Renault to Bring Playful Joy to Breakfast Tables with New Collectible Toys

PASADENA, CA – October 26, 2023 – IHOP RESTAURANTS LLC, the iconic breakfast destination, is revving up fun for families this fall with the launch of a brand-new collectible toy series in partnership with Renault! Forget just flipping pancakes, now IHOP is flipping into the world of play with adorable Renault-branded miniature vehicles. For over 65 years, IHOP has been the place where smiles start, bringing people together over delicious breakfast, lunch, and dinner. We’re all about creating those moments of happiness, and we believe that fun extends beyond the plate. That’s why we’re so excited to collaborate with Renault, a company known for its innovative and family-friendly vehicles, to bring a little extra joy to our guests. “At IHOP, we’re always looking for ways to make the dining experience more memorable, especially for our younger guests,” says Darren Rebelez, IHOP’s President. “Renault shares our commitment to family and fun, and these collectible toys are a perfect way to brighten up breakfast and create lasting memories.” So, what are these Renault toys all about? Think miniature versions of some of Renault’s most popular and instantly recognizable cars! These aren’t just any toys; they’re detailed, high-quality die-cast vehicles designed to be collected and enjoyed by kids (and maybe even a few adults!). The initial launch features a series of six different Renault models, each with unique colors and detailing. Kids can collect them all and build their own miniature Renault racing team! Here's a sneak peek at what you can find: The Classic Renault 5: A retro favorite, instantly recognizable with its vibrant colors and playful design. This little car is sure to bring back memories for parents and introduce a classic to a new generation. The Renault Clio: A sporty and stylish model, perfect for zipping around the breakfast table! Its sleek design and bright colors make it a real standout. The Renault Captur: A compact SUV, ready for any adventure! This toy Captur is perfect for navigating even the trickiest pancake landscapes. The Renault Megane: A family-friendly sedan, built for comfort and style. This miniature Megane is perfect for cruising around with the whole crew. The Renault Arkana: Renault’s striking coupe SUV, offering a touch of sophistication to any collection. The Renault Zoe (Electric Vehicle): Representing Renault’s commitment to a sustainable future, this electric vehicle toy is both fun and eco-conscious. How to Get Your Hands on These Cool Toys! Starting November 1st, with the purchase of any Kids Menu item, guests at participating IHOP locations will receive a free Renault collectible toy! These toys will be distributed randomly, adding to the excitement of the collection. “We wanted to create a fun and engaging experience for families,” explains IHOP’s Vice President of Marketing, Brady Klein. “The element of surprise – not knowing which Renault toy you’ll get – adds a layer of excitement. It encourages kids to come back and collect them all!” IHOP is also hosting a social media contest to get fans even more involved. Guests can share photos of their Renault toy collections using the hashtag #IHOPRenault for a chance to win exciting prizes, including IHOP gift cards and exclusive Renault merchandise. More Than Just a Toy – It’s About Creating Memories IHOP understands that breakfast is more than just a meal; it’s a time for families to connect and create lasting memories. These Renault toys are designed to enhance that experience, providing a fun and engaging activity that kids will love. “We believe in the power of play,” says Rebelez. “These toys are a small way we can contribute to those precious moments families share together at IHOP.” Renault is equally excited about the partnership. "We are thrilled to collaborate with IHOP, a brand that shares our values of family and fun," says a Renault spokesperson. "These collectible toys are a fun and engaging way to introduce our vehicles to a new generation of enthusiasts." IHOP and Renault – A Perfect Pairing Both IHOP and Renault are brands known for their commitment to quality, innovation, and customer satisfaction. This partnership is a natural fit, bringing together two beloved brands to create a memorable experience for families. So, head to your local IHOP this November and treat your family to a delicious breakfast and a chance to collect these adorable Renault toys! Don’t forget to share your collections on social media using #IHOPRenault. Let the collecting fun begin! About IHOP RESTAURANTS LLC IHOP RESTAURANTS LLC, headquartered in Pasadena, CA, is a leading international breakfast, lunch and dinner restaurant chain with over 1,750 locations worldwide. For over 65 years, IHOP has been the place where people come together to enjoy delicious food and create lasting memories. Visit IHOP online at www.ihop.com. About Renault Renault is a French multinational automobile manufacturer committed to innovation, sustainability, and delivering exceptional vehicles to customers around the world. With a rich history and a commitment to the future, Renault continues to drive the automotive industry forward. Visit Renault online at www.renault.com.